 |
|
| SEGMENTS |
| 950,036 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 100.00/M |
| 27,243 |
|
1 Month Buyers |
Add |
$ 32.00/M
|
| 261,663 |
|
3 Month Buyers |
Add |
$ 28.00/M
|
| 317,029 |
|
6 Month Buyers |
Add |
$ 24.00/M
|
| 573,359 |
|
12 Month Buyers |
Add |
$ 12.00/M
|
| 846,368 |
|
24 Month Buyers (Base Rate = $95/M) |
Add |
$ 12.00/M
|
| |
|
Fundraiser Rate - $75.00/M |
|
|
| |
|
Non-Affinity Catalog Rate - $75.00/M |
|
|
| |
|
Select charges include a category fee to pull this list. |
|
|
| |
|
**Non-Reciprocal Fee - Add $25.00/M |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
| DESCRIPTION |
These book buyers enjoy purchasing the hard cover, full color illustrated books published by Southern Living, including Southern Living Annual Recipes, Southern Living 40 Years of Our Best Recipes, All New Ultimate Southern Living, Christmas with Southern Living, and much more. Each of these books include step by step instruction as well as tips from epicurean experts, providing these family oriented females with delightful recipes that are easy and delicious. Updated quarterly, selections available include age, income, presence of children, seniors, homeowners, children's age ranges, and various lifestyle selections such as collectible interest, donors, outdoor enthusiasts and pet owners.
|
Demographics/Profile:
|
|
Women
|
73%
|
|
Men
|
9%
|
|
Average Income
|
$70,935
|
|
Average Age
|
57
|
|
Paid
|
88%
|
|
|
Source:
|
|
Direct Mail
|
92%
|
|
Other
|
6%
|
|
Space Ad
|
2%
|
|
General Comments:
**This fee applies to mailers that do not have a list available or will not reciprocate names with Oxmoor House.
|
Pricing:
|
|
Policy:
|
Net Name 85%
|
|
|
Minimum:
|
50,000
|
Run Charge: $8.5/M
|
| |
|
|
Terms:
|
All orders cancelled after the merge will be subject to payment at full rental rates. All cancelled orders will be subject to a $100/L cancellation fee.
|
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
8502 |
| NEXTMARK NUMBER |
89255 |
| MIN NUMBER |
79527 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $29.95 |
| INCOME |
| $70,935.00 |
| SELECTIONS |
| 1 MONTH + CATEGORY |
$ 32.00/M |
| 12 MONTH + CATEGORY |
$ 16.00/M |
| 24 MONTH + CATEGORY |
$ 16.00/M |
| 3 MONTH + CATEGORY |
$ 28.00/M |
| 6 MONTH + CATEGORY |
$ 24.00/M |
| AGE |
$ 16.00/M |
| AGE OF CHILDREN |
$ 16.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| CATEGORY |
$ 16.00/M |
| GENDER/SEX |
$ 8.00/M |
| GEOGRAPHIC |
$ 8.00/M |
| INCOME SELECT |
$ 16.00/M |
| KEY CODE |
$ 2.00/M |
| LIFESTYLE SELECT |
$ 16.00/M |
| PAID |
$ 8.00/M |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 60.00/F |
| FTP |
$ 50.00/F |
|
| SOURCE |
| SEE BELOW IN DESCRIPTION |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8.5/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 01/29/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|
