 |
|
| SEGMENTS |
| 196,328 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 100.00/M |
| 5,207 |
|
1 Month Buyers |
Add |
$ 32.00/M
|
| 11,151 |
|
3 Month Buyers |
Add |
$ 28.00/M
|
| 27,551 |
|
6 Month Buyers |
Add |
$ 24.00/M
|
| 115,896 |
|
12 Month Buyers |
Add |
$ 12.00/M
|
| 196,328 |
|
24 Month Buyers (Base Rate = $95/M) |
Add |
$ 12.00/M
|
| |
|
Fundraiser Rate - $75.00/M |
|
|
| |
|
Non-Affinity Catalog Rate - $75.00/M |
|
|
| |
|
Select charges include a category fee to pull this list. |
|
|
| |
|
Non-Reciprocal Fee - Add $25.00/M |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
| DESCRIPTION |
The Cooking Light Cookbooks offer buyers delicious, nutritious recipes that help individuals manage their daily meal plans with easy to make dishes. Included in each hard bound book are gourmet meals and tips that make cooking fun and easy. Also included are full color photography guides, step by step techniques and complete nutrient analysis for each entree. Titles in this series are Cooking Light Annual Recipes, Best of Cooking Light, and The All New Complete Cooking Light Cookbook. These buyers are upscale professionals with active lives. Updated quarterly, selections available include age, income, presence of children, seniors, homeowners, children's age ranges, and various lifestyle selections such as collectible interest, donors, outdoor enthusiasts and pet owners.
|
Demographics/Profile:
|
|
Women
|
72%
|
|
Men
|
9%
|
|
Average Income
|
$ 76,686
|
|
Average Age
|
54
|
|
Paid
|
83%
|
|
|
Source:
|
|
Direct Mail
|
92%
|
|
Other
|
6%
|
|
Space Ad
|
2%
|
|
General Comments:
**This fee applies to mailers that do not have a list available or will not reciprocate names with Oxmoor House.
|
Pricing:
|
|
Policy:
|
Net Name 85%
|
|
|
Minimum:
|
50,000
|
Run Charge: $8.5/M
|
| |
|
|
Terms:
|
All orders cancelled after the merge will be subject to payment at full rental rates. All cancelled orders will be subject to a $100/L cancellation fee.
|
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
8507 |
| NEXTMARK NUMBER |
89250 |
| MIN NUMBER |
79356 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $29.95 |
| INCOME |
| $0.00 |
| SELECTIONS |
| 1 MONTH + CATEGORY |
$ 32.00/M |
| 12 MONTH + CATEGORY |
$ 16.00/M |
| 24 MONTH + CATEGORY |
$ 16.00/M |
| 3 MONTH + CATEGORY |
$ 28.00/M |
| 6 MONTH + CATEGORY |
$ 24.00/M |
| AGE |
$ 16.00/M |
| AGE OF CHILDREN |
$ 16.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| CATEGORY |
$ 16.00/M |
| GENDER/SEX |
$ 8.00/M |
| GEOGRAPHIC |
$ 8.00/M |
| INCOME SELECT |
$ 16.00/M |
| KEY CODE |
$ 2.00/M |
| LIFESTYLE SELECT |
$ 16.00/M |
| PAID |
$ 8.00/M |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 60.00/F |
| FTP |
$ 50.00/F |
|
| SOURCE |
| SEE BELOW IN DESCRIPTION |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8.5/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 01/29/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|
