 |
|
| SEGMENTS |
| 298,240 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 100.00/M |
| 71,818 |
|
3 Month Buyers |
Add |
$ 28.00/M
|
| 84,005 |
|
6 Month Buyers |
Add |
$ 24.00/M
|
| 151,678 |
|
12 Month Buyers |
Add |
$ 16.00/M
|
| 298,240 |
|
24 Month Buyers |
Add |
$ 16.00/M
|
| |
|
Fundraiser Rate - $75.00/M |
|
|
| |
|
Non-Affinity Catalog Rate - $75.00/M |
|
|
| |
|
Select charges include a category fee to pull this list. |
|
|
| |
|
Non-Reciprocal Fee - Add $25.00/M |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
| DESCRIPTION |
The Weight Watchers Cookbooks offer delicious, nutritious recipes that help dieters manage their daily meal plans through savory, easy to make dishes. Each book includes tips and tricks to make cooking fun and easy. Also included are diabetic exchanges, nutrient analysis, and low-fat substitutions. Some titles are Weight Watchers 5 Ingredient 15 Minute Cookbook, Weight Watchers Annual Recipes and Weight Watchers Easy Weeknight Favorites. These book buyers live a healthy lifestyle, and are striving to maintain proper diet and nutrition, without giving up taste. Updated quarterly, selections available include age, income, presence of children, seniors, homeowners, children's age ranges, and various lifestyle selections such as collectible interest, donors, outdoor enthusiasts and pet owners.
|
Demographics/Profile:
|
|
Women
|
76%
|
|
Men
|
5%
|
|
Average Income
|
$69,631
|
|
Average Age
|
53
|
|
Paid
|
76%
|
|
|
Source:
|
|
Direct Mail
|
92%
|
|
Other
|
6%
|
|
Space Ad
|
2%
|
|
General Comments:
**This fee applies to mailers that do not have a list available or will not reciprocate names with Oxmoor House.
|
Pricing:
|
|
Policy:
|
Net Name 85%
|
|
|
Minimum:
|
50,000
|
Run Charge: $8.5/M
|
| |
|
|
Terms:
|
All orders cancelled after the merge will be subject to payment at full rental rates. All cancelled orders will be subject to a $100/L cancellation fee.
|
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
8508 |
| NEXTMARK NUMBER |
89249 |
| MIN NUMBER |
67195 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $27.95 |
| INCOME |
| $0.00 |
| SELECTIONS |
| 12 MONTH + CATEGORY |
$ 16.00/M |
| 24 MONTH + CATEGORY |
$ 16.00/M |
| 3 MONTH + CATEGORY |
$ 28.00/M |
| 30 DAY + CATEGORY |
$ 32.00/M |
| 6 MONTH + CATEGORY |
$ 24.00/M |
| AGE |
$ 16.00/M |
| AGE OF CHILDREN |
$ 16.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| CATEGORY |
$ 16.00/M |
| GENDER/SEX |
$ 8.00/M |
| GEOGRAPHIC |
$ 8.00/M |
| INCOME SELECT |
$ 16.00/M |
| LIFESTYLE SELECT |
$ 16.00/M |
| PAID |
$ 8.00/M |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 60.00/F |
| FTP |
$ 50.00/F |
|
| SOURCE |
| SEE BELOW IN DESCRIPTION |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8.5/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 01/29/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|
