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Sahalie

SEGMENTS
362,681   TOTAL UNIVERSE / BASE RATE $ 115.00/M
15,723   30 Day Buyers Add $ 32.00/M
107,124   3 Month Buyers Add $ 27.00/M
157,611   6 Month Buyers Add $ 17.00/M
207,083   12 Month Buyers Add $ 12.00/M
362,681   24 Month Buyers $ 115.00/M
  Publishers/Fundraisers $70.00/M with no select fees
  NAMES THRU 02/28/2010
DESCRIPTION

Sahalie catalog is inspired by an active Northwest lifestyle, targeting

people who love traveling, the outdoors, and adventures that take them

"off the beaten path" - whether on trips or simply in their everyday

lives.

Sahalie features women's & men's apparel, footwear, swimwear, outerwear,

accessories and gear for year-round adventures and travel. The product

assortment ranges from functional clothing to performance-specific

pieces designed for activities like active/adventure travel, hiking,

biking, running, yoga, trekking, skiing, snowshoeing...as well as casual

apparel that appeals to active outdoor enthusiasts.

12
Month
$100+ Buyers 147976
$125+ Buyers 135860
$50+ Buyers 183025
$75+ Buyers 162962
Electronic/Gadget 52785
Female Buyers 168207
Gifts 91116
Home Furnishings 42132
Male Buyers 31437
Men's Accessories 73631
Men's Casual Apparel 102939
Men's Footwear 77749
Travel Accessories 31380
Women's Accessories 90180
Women's Casual Apparel 153731
Women's Footwear 107135

 

Demographics/Profile: 
Average Household Income $ 62,000
Women 70-76%
Men 22-24%
Married 70%


Source: 
Direct Response 100%


General Comments:
Selection charges waived for Non-Profit and Publishing mailers.

Age Range - 45-60

File is NCOA'd monthly

Net name arrangements on a reciprocal basis only.

Rfm and Z-24 Participant.

**Any promotions or special requests must be precleared by the list owner. Mailing of any promotion or special requests without list owner permission will result in an exchange penalty of 50% of gross names supplied by list owner.**


Pricing: 
Policy:  Net Name 85%
Minimum:  50,000 Run Charge: $8/M
   
Terms:  15% commission to recognized brokers. Net name will be calculated against mailer's merge. Computer verification must be supplied. List owner requires gross payment on selection charges. Payment must be received within 60 days of mail date or order reverts back to gross names.
List owner will only allow deductions for: internal dupes, pander drops and bad zips to arrive at an adjusted gross.
Cancellation fee applies on all orders in addition to any shipping and production costs.
ID NUMBERS
 DMI NUMBER 23049
 NEXTMARK NUMBER 80120
 MIN NUMBER 5015
LIST TYPE
 CONSUMER 
CURRENCY
 US DOLLAR
GENDER
 MALE  24%
 FEMALE  76%
UNIT OF SALE
 $92
INCOME
 $0.00
SELECTIONS
 $100 $ 42.00/M
 $125 $ 48.00/M
 $150 $ 52.00/M
 $50 $ 27.00/M
 $75 $ 37.00/M
 12 MONTH HOTLINE $ 12.00/M
 3 MONTH HOTLINE $ 27.00/M
 30 DAY $ 32.00/M
 6 MONTH HOTLINE $ 17.00/M
 AVERAGE PURCHASE $ 12.00/M
 BUSINESS ADDRESS $ 12.00/M
 CANCELLATION FEE $ 100.00/F
 CHANGE OF ADDRESS $ 12.00/M
 CREDIT CARD SOLD $ 7.00/M
 GENDER/SEX $ 7.00/M
 GIFT GIVERS $ 12.00/M
 KEY CODE
 LAST PURCHASE $ 12.00/M
 PRODUCT $ 27.00/M
 PRODUCT TIED TO RECENCY $ 12.00/M
 RUNNING CHARGE $ 8.00/M
 SCF $ 8.00/M
 STATE $ 8.00/M
 SALE $ 17.00/M
 SINGLE PURCHASE $ 12.00/M
 ZIP $ 8.00/M
MATERIAL & PROCESSING
 CARTRIDGE $ 25.00/F
 FTP $ 34.00/F
SOURCE
 SEE BELOW IN DESCRIPTION
MINIMUM ORDER REQUIREMENTS
 NAMES: 10,000
NET NAME POLICY
 85% + $8/M RUNNING CHARGE ON 50,000 MINIMUM
CARD UPDATED
 03/16/2010
UPDATE CYCLE
 MONTHLY
NEXT UPDATE
 04/15/2010
CONTACTS
Order/Count Contact: Bobbi Durrett (402) 836-5115
Order/Count Contact Backup: Michelle Nay (402) 836-5166
Send Orders To: Incoming Orders NH (402) 836-5100
Account Manager: Lynn Wallis (203) 532-2302


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