 |
|
| SEGMENTS |
| 2,749,911 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 90.00/M |
| 2,749,911 |
|
Active Enhanced Subscribers |
|
$ 90.00/M
|
| 606,890 |
|
Travel Enthusiasts |
Add |
$ 16.00/M
|
| 267,608 |
|
Wine Enthusiasts |
Add |
$ 16.00/M
|
| 407,039 |
|
Presence of Children |
Add |
$ 16.00/M
|
| 1,186,438 |
|
Seniors |
Add |
$ 16.00/M
|
| 221,110 |
|
Golf Enthusiasts |
Add |
$ 16.00/M
|
| 495,195 |
|
Donors |
Add |
$ 16.00/M
|
| 79,131 |
|
Business Address |
Add |
$ 14.00/M
|
| 505,606 |
|
3 Month Female Subscribers |
Add |
$ 20.00/M
|
| 527,386 |
|
3 Month Male Subscribers |
Add |
$ 20.00/M
|
| 613,114 |
|
Fashion/Beauty Interest |
Add |
$ 16.00/M
|
| 407,873 |
|
Gardening Interest |
Add |
$ 16.00/M
|
| 353,504 |
|
Pet Owners |
Add |
$ 16.00/M
|
| |
|
Fundraising/Catalog Rate $75/M |
|
|
|
|
NAMES THRU 02/28/2010 |
|
|
|
| DESCRIPTION |
The American Express Publishing Database is enhanced with Equifax demographic and lifestyle data for even better segmentation and consists of the combined and unduplicated Active Subscribers and Buyers to Food & Wine, Travel + Leisure, Skyguide, Appointment Book & Diary Buyers, Food & Wine Cookbook Buyers, Food & Wine’s Official Wine Guide Buyers, Food & Wine Connoisseur Club, Skyguide Executive Privilege Club, Travel + Leisure Elite Traveler Club, Travel + Leisure Family Club, Travel + Leisure Book Buyers, and Travel + Leisure Golf Players Club. All enhanced data elements are from Equifax data. Enhancement data does not come from the American Express Cardmember file.
Demographics/Profile:
|
| Women |
52% |
| Men |
48% |
| Average HH Income |
$ 118,000 |
|
| Source: |
| Agents |
| Direct Mail |
| Insert Cards |
| Internet |
|
General Comments:
Equifax enhancements are also available in each of the American Express Publishing subscriber and buyer files - please inquire for counts and pricing.
Pricing:
|
| Policy: |
Net Name 85% |
| Minimum: |
50,000 |
Run Charge: $8/M |
| |
|
| Terms: |
$100/L fee on all cancelled orders.
Orders cancelled after mail date must be paid in full.
Net 30 days from Mail Date. Sample mailing piece required for approval.
|
| Additional Selects (Please inquire for specific counts) |
| Demographics |
Donors |
| Age (Individual) |
Volunteers |
| Age (Household) |
Children's Disease |
| Presence of Children 0-17 |
Civic Activities |
| Child Gender |
Politics/Current Affairs |
| Number of Children in Household |
Democratic Contributor |
| Income |
Donate to Charitable Causes |
| Networth |
Donate to Health Causes |
| Homeowners |
Our Nation's Heritage |
| Home Value |
Religious |
| Length of Residence |
Republican Contributor |
| Income Producing Assets |
Underprivileged |
| Married / Single |
Veteran Contributor |
| |
Wildlife/Environmental Issues |
| Health Ailments (Interest in) |
|
| Allergies & Sinus |
Travel |
| Arthritis |
Frequent Flyers |
| Back Injury |
Cruises |
| Depression/Mental Health |
Foreign Travel |
| Sleep Disorder |
Business Travelers |
| Diabetes |
Travel for Pleasure |
| Digestive Disorder |
Domestic Travel |
| Eyes |
|
| Skin |
Personal Finance |
| Heart & Vascular |
Money Making Opportunities |
| Respiratory |
Mutual Funds |
| Weight Control |
Online Stock Trading |
| |
Real Estate |
| Interests |
Stock/Bond Investing |
| Art/Antique Collecting |
|
| Auto Parts and Accessories |
Sports |
| Avid Book Reading |
Bowling |
| Bible/Devotional Reading |
Extreme Sports |
| Bird Watching |
Golf |
| Casino Gambling |
NASCAR |
| Collectibles |
Skateboarding |
| Sweepstakes/Contests |
Snowboarding |
| Crafts |
Snow Skiing |
| Cultural/Art Events |
Soccer |
| Current Affairs |
Sports TV Viewers |
| Knitting |
Tennis |
| Our Nation's Heritage |
Water Skiing |
| Photography |
|
| Pop Culture |
Outdoor |
| Science |
Bicycling |
| Scuba Diving |
Camping/Hiking |
| Sewing |
Fishing |
| Stamp/Coin Collecting |
Hunting |
| |
Horseback Riding |
| Home |
Mountain Biking |
| Automotive Work |
Outdoor Enthusiasts |
| Home Cooking |
|
| Gardening |
Religion |
| Gourmet Cooking |
Catholic |
| Grandchildren |
Jewish |
| Swimming Pool Owners |
Buddhist |
| Home Decorating |
Eastern Orthodox |
| Home Improvement |
Greek Orthodox |
| Home Workshop |
Hindu |
| Men's Fashion/Lifestyle |
Islamic |
| Dog Owner |
|
| Cat Owner |
Ethnicity |
| Pet Owner |
African American |
| Wines |
Arabic |
| Women's Fashion |
Austrian |
| Women's Plus Sizes |
Chinese |
| |
Czech |
| Electronic/Computers |
Danish |
| Digital Camera |
Dutch |
| DVR Owner |
British |
| High Speed Internet |
French |
| Home Theater |
German |
| MP3 Owners |
Greek |
| Mac Owners |
Hispanic |
| Satellite Dish |
Hungarian |
| Satellite Radio |
India |
| Video Games |
Irish |
| |
Italian |
| Health/Fitness |
Japanese |
| Dieting/Weight Control |
Jewish |
| Natural Foods |
Korean |
| Exercise |
Norwegian |
| Rollerblading |
Polish |
| Running/Jogging |
Portuguese |
| Self-Improvement |
Russian |
| Walking for Health |
Scottish |
| |
Swedish |
| |
Vietnamese |
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
2595 |
| NEXTMARK NUMBER |
80102 |
| MIN NUMBER |
80356 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $ |
| INCOME |
| $0.00 |
| SELECTIONS |
| 1 MONTH HOTLINE |
$ 16.00/M |
| 3 MONTH HOTLINE |
$ 12.00/M |
| 6 MONTH HOTLINE |
$ 8.00/M |
| AGE/INCOME |
$ 16.00/M |
| AILMENTS |
$ 50.00/M |
| BUSINESS ADDRESS |
$ 14.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| GENDER/SEX |
$ 8.00/M |
| INDIVIDUAL PUBLICATION |
$ 12.00/M |
| KEY CODE |
$ 2.00/M |
| LIFESTYLE SELECT |
$ 16.00/M |
| MODEL SCORE |
$ 22.00/M |
| SOURCE |
$ 8.00/M |
| STATE/ZIP/SCF |
$ 8.00/M |
| ZIP PROCESSING FEE |
$ 50.00/F |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 60.00/F |
| FTP |
$ 50.00/F |
|
| SOURCE |
| SEE BELOW IN DESCRIPTION |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 03/08/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|