| 338,258 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 105.00/M |
| 338,258 |
|
Active Subscribers |
|
$ 105.00/M
|
| 320,765 |
|
Active U.S. Paid Subscribers |
Add |
$ 7.00/M
|
| 138,191 |
|
3 Month Paid Subscribers |
Add |
$ 20.00/M
|
| 10,099 |
|
Active Canadian Subscribers |
Add |
$ 23.00/M
|
| 10,099 |
|
Canadian Publishers Base Rate |
|
$ 200.00/M
|
| 16,307 |
|
Active Subscribers at Business Address |
Add |
$ 13.00/M
|
| 8,041 |
|
3 Month Change of Address |
Add |
$ 26.00/M
|
| |
|
Fundraiser Rate $75/M* |
|
$ 75.00/M
|
| |
|
Catalog Rate $80/M |
|
$ 80.00/M
|
| |
|
Non-Profit Rate $85/M* |
|
$ 85.00/M
|
| |
|
*Fundraising and Non- Profit Rate do not apply to organizations offering a magazine subscription |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
Founded by the likes of Ralph Waldo Emerson, Harriet Beecher Stowe and Henry Wadsworth Longfellow, The Atlantic is still the leading publication for brave thinking on subjects ranging from politics and economics to social issues, literature, food, travel and the arts. Each issue combs the globe for the important, the fascinating and the fun.
The Atlantic subscriber is curious, intelligent, politically engaged and financially secure. Syndicated research confirms that of all measured magazines, they are the most influential leaders, educated class and discerning consumers and among the most affluent. They are perfect prospects for: financial services, travel, fundraising appeals, political activity, automotive, consumer electronics, consulting services, books, self improvement, newsletters, magazines, gifts and apparel.
| Recency |
Total |
| AGENTS |
102,956 |
| COA's |
10,235 |
| DIRECT TO PUBLISHER |
220,720 |
| DMA |
13,295 |
| DTP RENEWALS |
96,538 |
| FEMALE SUBSCRIBERS |
96,720 |
| MALE SUBSCRIBERS |
183,125 |
|
NEW TO FILE
ACTIVE GIFT GIVERS
|
124,182
51,467
|
| PAID DTP |
204,063 |
| RENEWALS |
96,538 |
Demographics/Profile:
|
| Women |
34% |
| Men |
51% |
| Homeowners |
76% |
| College Educated |
96% |
| Married |
68% |
| Median Age |
49 |
| Median Household Income |
$ 107,973 |
| Professional/Managerial |
60% |
| Average Net Worth |
$ 321,000 |
|
Source:
|
| Direct Mail Sold |
100% |
|
Pricing:
|
| Policy: |
Net Name 85% |
| Minimum: |
50,000 |
Run Charge: $8/M |
| |
|
| Terms: |
Payment due 30 days from mail date. Orders cancelled after mail date are payable in full. |
|
