 |
|
| SEGMENTS |
| 1,212,405 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 100.00/M |
| 1,212,405 |
|
Active Subscribers |
|
$ 100.00/M
|
| 100,691 |
|
30 Day Subscribers |
Add |
$ 16.00/M
|
| 89,072 |
|
Active Male Subscribers |
Add |
$ 8.00/M
|
| 857,970 |
|
Active Direct to Publisher Subscribers |
Add |
$ 8.00/M
|
| 122,481 |
|
Active Direct Mail Sold Subscribers |
Add |
$ 8.00/M
|
| 354,435 |
|
Active Agent Sold Subscribers |
Add |
$ 8.00/M
|
| 230,693 |
|
6 Month Expires |
|
$ 50.00/M
|
| 526,510 |
|
Active Renewal Subscribers |
Add |
$ 8.00/M
|
| 52,890 |
|
Active Business Address Subscribers |
Add |
$ 14.00/M
|
| 44,754 |
|
Trial Offer Responders |
|
$ 50.00/M
|
| 953,894 |
|
Active Female Subscribers |
Add |
$ 8.00/M
|
| 292,654 |
|
Active Credit Card Sold Subscribers |
Add |
$ 8.00/M
|
| 160,691 |
|
Active Online Subscribers |
Add |
$ 8.00/M
|
| 287,655 |
|
Active Real Simple Kids |
Add |
$ 16.00/M
|
| 35,899 |
|
Active Public Place |
Add |
$ 14.00/M
|
| |
|
Fundraising/Catalog Rate $75/M |
|
|
|
|
NAMES THRU 01/31/2010 |
|
|
|
| DESCRIPTION |
Open the pages of Real Simple and step into a welcome world of uncomplicated living. Here you'll find actionable solutions to streamline the way you manage your busy life. You'll discover smarter ways to manage your money and organize systems for reducing clutter, saving time, and reducing stress. Real Simple provides its subscribers with inspiring ideas that embrace a more satisfying way of living, focusing on the things that matter most.
Demographics/Profile:
|
| Women |
88% |
| College Educated |
86% |
| Married |
66% |
| Median Age |
44 |
| Children |
44% |
| Employed |
77% |
| Median Household Income |
$ 90,297 |
|
| Source: |
| Agents |
| Direct Mail |
| Insert Cards |
| Internet |
| Renewals |
|
Pricing:
|
| Policy: |
Net Name 85% |
| Minimum: |
50,000 |
Run Charge: $8/M |
| |
|
| Terms: |
$100/L fee on all cancelled orders.
Orders cancelled after the mail date must be paid in full.
All orders must be reciprocal to all Real Simple offers. |
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
544 |
| NEXTMARK NUMBER |
79788 |
| MIN NUMBER |
69103 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $28.95 |
| INCOME |
| $90,297.00 |
| SELECTIONS |
| 30 DAY |
$ 16.00/M |
| 6 MONTH HOTLINE |
$ 8.00/M |
| 90 DAY |
$ 12.00/M |
| AGE |
$ 16.00/M |
| BUSINESS ADDRESS |
$ 14.00/M |
| CHANGE OF ADDRESS |
$ 14.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| GENDER/SEX |
$ 8.00/M |
| KEY CODE |
$ 2.00/M |
| PUBLIC PLACE |
$ 14.00/M |
| SOURCE |
$ 8.00/M |
| STATE/ZIP/SCF |
$ 8.00/M |
| ZIP SET UP |
$ 50.00/F |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 45.00/F |
| FTP |
$ 50.00/F |
|
| SOURCE |
| SEE DESCRIPTION |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 02/08/2010 |
| UPDATE CYCLE |
| WEEKLY |
| NEXT UPDATE |
| |
|
|
