| 788,368 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 110.00/M |
| 133,664 |
|
1 Month Buyers |
|
$ 130.00/M
|
| 222,735 |
|
3 Month Buyers |
|
$ 125.00/M
|
| 311,116 |
|
6 Month Buyers |
|
$ 120.00/M
|
| 540,161 |
|
12 Month Buyers |
|
$ 115.00/M
|
| 788,368 |
|
24 Month Buyers |
|
$ 110.00/M
|
| |
|
Fundraisers/Publishers |
|
$ 65.00/M
|
| |
|
Food Mailers |
|
$ 75.00/M
|
| |
|
** Rental Only File ** |
|
|
|
|
NAMES THRU 01/11/2010 |
|
|
|
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for the 18-22 year old active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual. *The buyers on this file are primarily internet buyers.
DEMOGRAPHIC PROFILE:
Although marketed toward the 18-22 age group, buyers have an average age of 19-35. 66% female, 22% male
Test with your offers of: apparel, fashion accessories & jewelry, gift/consumer electronics, publications, credit card/financial, fundraising/membership, children's, health/personal care & general merchandise.
Visit the website at: www.abercrombie.com
| Recency |
50+ |
75+ |
100+ |
Total |
| 03 MONTHS |
193,110 |
167,406 |
149,969 |
222,735 |
| 06 MONTHS |
269,812 |
234,103 |
206,452 |
311,116 |
| 12 MONTHS |
460,614 |
399,398 |
349,438 |
540,161 |
* Z-24 Participant. See separate data card for more information. *
|
