OK! Magazine has been enriched with proprietary predictive response values.  Ranking from 1-9 are based on known transactions taking into account recency of purchase, frequency of purchase activity, and dollars spent (RFM) within each market. 

We recommend RFM score 7-9 (highly likely to respond).  RFM scores 8-9 are also selectable.  The higher the RFM the more likely the buyer is to respond.  Mailers across a wide variety of markets will find the OK! Magazine file to be a valuable addition to their mail plans.

With a median age of 30, women who read OK! Magazine are responsive to direct mail offers for fashion, beauty, apparel, shopping, and credit cards.  The average household income is $62,500. This file is selectable by recency, source, and geography.  Packed with the biggest stories, the best photographs, exclusive interviews and the hottest stars from the world of showbiz and entertainment, OK! Magazine and okmagazine.com bring the truth and the inside scoop about celebrities. Whether for movies, music, TV, celebrity weddings, babies, fashion, break-ups, or make-ups, readers who want to get up close and personal to the stars, are in the right place with OK! Magazine.