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Blair LLC. Package Insert Program

SEGMENTS
4,320,000   TOTAL UNIVERSE / BASE RATE $ 60.00/M
240,000   January 2009
320,000   February 2009
375,000   March 2009
520,000   April 2009
375,000   May 2009
340,000   June 2009
325,000   July 2009
300,000   August 2009
425,000   September 2009
450,000   October 2009
400,000   November 2009
250,000   December 2009
  NAMES THRU 08/01/2008
DESCRIPTION

It all started with a simple black raincoat.

The year was 1910. Young John Blair, a law student at the University of Pennsylvania, was approached by a fellow student who had recently inherited a raincoat factory. Would he be interested in being a sales manager? Easter vacation and a train ride home to Warren was all the time John needed to make his decision.

With a suitcase of black raincoats in hand, he approached clothing store owners along his way. In one nearby town, he sold a lone coat to a customer - an undertaker. But the shop owner was reluctant to carry any more raincoats for just a few local undertakers.

John Blair was not about to give up. He decided the best way to reach the new market he had just created in his own mind - the market of undertakers who would certainly wear black raincoats - was by mail. So with just $500 borrowed capital, he printed and mailed flyers across the country. And he sold 1200 raincoats in no time! Thus, the New Process Company was created.

 

 

ID NUMBERS
 DMI NUMBER
 NEXTMARK NUMBER 233887
 MIN NUMBER 90944
LIST TYPE
 CONSUMER 
CURRENCY
 US DOLLAR
GENDER
 MALE  16%
 FEMALE  84%
UNIT OF SALE
 $60
INCOME
 $53,000.00
SELECTIONS
MATERIAL & PROCESSING
SOURCE
 BUYERS
MINIMUM ORDER REQUIREMENTS
 NAMES: 50,000
NET NAME POLICY
 0% + /M RUNNING CHARGE ON 0 MINIMUM
CARD UPDATED
 06/01/2009
UPDATE CYCLE
 QUARTERLY
NEXT UPDATE
 12/31/2009
CONTACTS
Account Manager: Tracy Champagne (402) 836-5188
Vice President AM Direct: Anthony Dinino (402) 836-5108
Client Representative: Melissa Hill (402) 836-5163
Send Orders To: Incoming Orders NH (402) 836-5100
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