 |
|
| SEGMENTS |
| 5,026,674 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 105.00/M |
| 368,590 |
|
1 Month Subscribers |
Add |
$ 16.00/M
|
| 1,751,015 |
|
3 Month Subscribers |
Add |
$ 12.00/M
|
| 1,423,133 |
|
3 Month Female Subscribers |
Add |
$ 20.00/M
|
| 248,062 |
|
3 Month Male Subscribers |
Add |
$ 20.00/M
|
| 259,168 |
|
Active Subscribers Age 18-34 |
Add |
$ 16.00/M
|
| 971,398 |
|
Active Subscribers Age 35-49 |
Add |
$ 16.00/M
|
| 1,473,488 |
|
Active Subscribers Age 50-64 |
Add |
$ 16.00/M
|
| 1,108,735 |
|
Active Subscribers Age 65+ |
Add |
$ 16.00/M
|
| 1,377,634 |
|
Active Subscribers w/ HHI $100K+ |
Add |
$ 16.00/M
|
| 392,097 |
|
Active Subscribers w/ HHI $150K+ |
Add |
$ 16.00/M
|
| 966,629 |
|
Presence of Child |
Add |
$ 16.00/M
|
| 1,137,808 |
|
Donates to Charitable Causes |
Add |
$ 16.00/M
|
| 3,848,889 |
|
Homeowners |
Add |
$ 16.00/M
|
| 1,145,937 |
|
Travel Enthusiasts |
Add |
$ 16.00/M
|
| 845,764 |
|
Pet Owners |
Add |
$ 16.00/M
|
| 584,297 |
|
Grandparents |
Add |
$ 16.00/M
|
| 430,907 |
|
Golf Enthusiasts |
Add |
$ 16.00/M
|
| 436,499 |
|
Cooking Enthusiasts |
Add |
$ 16.00/M
|
| 1,365,244 |
|
Health/Fitness Interest Subscribers |
Add |
$ 16.00/M
|
| 519,681 |
|
Personal Finance Interest |
Add |
$ 16.00/M
|
| 5,026,674 |
|
Active Enhanced Subscribers |
|
$ 105.00/M
|
| |
|
Fundraising/Catalog Rate $75/M |
|
|
| |
|
**THIS IS A RENTAL ONLY FILE** |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
| DESCRIPTION |
The Southern Progress Masterfile is an unduplicated database of subscribers to Southern Living, Southern Accents, Cooking Light, Health, and Coastal Living magazines. These subscribers enjoy their homes, gardens, and entertaining, as well as traveling and living a healthy lifestyle. Cut across these premier brands and target subscribers by transactional information and demographic or lifestyle segments. There is a targeted segment available for almost any offer – non-profit, financial, subscription, travel, retail, and catalog.
Demographics/Profile:
|
| Women |
79% |
| Men |
10% |
| College Educated |
73% |
| Homeowner |
83% |
| Median Age |
48 |
| Median Household Income |
$ 78,425 |
| |
|
|
Source:
|
| DTP Subscribers |
90% |
|
General Comments:
Pricing:
|
| Policy: |
Net Name 85% |
| Minimum: |
50,000 |
Run Charge: $8/M |
| |
|
| Terms: |
Payment required 30 days after mail date. Orders cancelled 5 days prior to or after original mail date require payment in full. Orders cancelled before mail date will be subject to a $100 flat fee, $8/M run charges, plus production charges. Mailer will incur extra fees, in addition to normal cancellation charges for names cancelled post merge/purge. |
| Additional Selects (Please inquire for specific counts) |
| Demographics |
Donors |
| Age (Individual) |
Volunteers |
| Age (Household) |
Children's Disease |
| Presence of Children 0-17 |
Civic Activities |
| Child Gender |
Politics/Current Affairs |
| Number of Children in Household |
Democratic Contributor |
| Income |
Donate to Charitable Causes |
| Networth |
Donate to Health Causes |
| Homeowners |
Our Nation's Heritage |
| Home Value |
Religious |
| Length of Residence |
Republican Contributor |
| Income Producing Assets |
Underprivileged |
| Married / Single |
Veteran Contributor |
| |
Wildlife/Environmental Issues |
| Health Ailments (Interest in) |
|
| Allergies & Sinus |
Travel |
| Arthritis |
Frequent Flyers |
| Back Injury |
Cruises |
| Depression/Mental Health |
Foreign Travel |
| Sleep Disorder |
Business Travelers |
| Diabetes |
Travel for Pleasure |
| Digestive Disorder |
Domestic Travel |
| Eyes |
|
| Skin |
Personal Finance |
| Heart & Vascular |
Money Making Opportunities |
| Respiratory |
Mutual Funds |
| Weight Control |
Online Stock Trading |
| |
Real Estate |
| Interests |
Stock/Bond Investing |
| Art/Antique Collecting |
|
| Auto Parts and Accessories |
Sports |
| Avid Book Reading |
Bowling |
| Bible/Devotional Reading |
Extreme Sports |
| Bird Watching |
Golf |
| Casino Gambling |
NASCAR |
| Collectibles |
Skateboarding |
| Sweepstakes/Contests |
Snowboarding |
| Crafts |
Snow Skiing |
| Cultural/Art Events |
Soccer |
| Current Affairs |
Sports TV Viewers |
| Knitting |
Tennis |
| Our Nation's Heritage |
Water Skiing |
| Photography |
|
| Pop Culture |
Outdoor |
| Science |
Bicycling |
| Scuba Diving |
Camping/Hiking |
| Sewing |
Fishing |
| Stamp/Coin Collecting |
Hunting |
| |
Horseback Riding |
| Home |
Mountain Biking |
| Automotive Work |
Outdoor Enthusiasts |
| Home Cooking |
|
| Gardening |
Religion |
| Gourmet Cooking |
Catholic |
| Grandchildren |
Jewish |
| Swimming Pool Owners |
Buddhist |
| Home Decorating |
Eastern Orthodox |
| Home Improvement |
Greek Orthodox |
| Home Workshop |
Hindu |
| Men's Fashion/Lifestyle |
Islamic |
| Dog Owner |
|
| Cat Owner |
Ethnicity |
| Pet Owner |
African American |
| Wines |
Arabic |
| Women's Fashion |
Austrian |
| Women's Plus Sizes |
Chinese |
| |
Czech |
| Electronic/Computers |
Danish |
| Digital Camera |
Dutch |
| DVR Owner |
British |
| High Speed Internet |
French |
| Home Theater |
German |
| MP3 Owners |
Greek |
| Mac Owners |
Hispanic |
| Satellite Dish |
Hungarian |
| Satellite Radio |
India |
| Video Games |
Irish |
| |
Italian |
| Health/Fitness |
Japanese |
| Dieting/Weight Control |
Jewish |
| Natural Foods |
Korean |
| Exercise |
Norwegian |
| Rollerblading |
Polish |
| Running/Jogging |
Portuguese |
| Self-Improvement |
Russian |
| Walking for Health |
Scottish |
| |
Swedish |
| |
Vietnamese |
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
|
| NEXTMARK NUMBER |
231240 |
| MIN NUMBER |
136950 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $ |
| INCOME |
| $0.00 |
| SELECTIONS |
| 1 MONTH HOTLINE |
$ 16.00/M |
| 3 MONTH HOTLINE |
$ 12.00/M |
| 6 MONTH HOTLINE |
$ 8.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| GENDER |
$ 8.00/M |
| KEY CODE |
$ 2.00/M |
| LIFESTYLE SELECT |
|
| PAID |
$ 8.00/M |
| SOURCE |
$ 8.00/M |
| STATE, SCF, ZIP |
$ 8.00/M |
| TELEMARKETING |
$ 25.00/M |
| ZIP PROCESSING FEE |
$ 50.00/F |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 60.00/F |
| FTP |
$ 50.00/F |
| RUN CHARGE |
$ 8.00/M |
|
| SOURCE |
| DIRECT MAIL SOLD |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 03/17/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|