 |
|
| SEGMENTS |
| 1,425,556 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 105.00/M |
| 137,854 |
|
1 MONTH |
Add |
$ 16.00/M
|
| 540,257 |
|
3 MONTH |
Add |
$ 12.00/M
|
| 770,234 |
|
6 MONTH |
Add |
$ 8.00/M
|
| 1,425,556 |
|
ACTIVE SUBSCRIBERS |
|
$ 105.00/M
|
| 876,998 |
|
ACTIVE DIRECT TO PUBLISHER SUBSCRIBERS |
Add |
$ 8.00/M
|
| 378,556 |
|
ACTIVE DIRECT MAIL SOLD SUBSCRIBERS |
Add |
$ 8.00/M
|
| 1,184,221 |
|
ACTIVE PAID SUBSCRIBERS |
Add |
$ 8.00/M
|
| 559,950 |
|
ACTIVE RENEWAL SUBSCRIBERS |
Add |
$ 8.00/M
|
| 1,104,327 |
|
ACTIVE FEMALE SUBSCRIBERS |
Add |
$ 8.00/M
|
| 142,356 |
|
ACTIVE MALE SUBSCRIBERS |
Add |
$ 8.00/M
|
| 48,915 |
|
6 MONTH CHANGE OF ADDRESS |
Add |
$ 12.00/M
|
| |
|
Fundraising Rate $75/m Base |
|
|
| |
|
Catalog Rate $75/m Base |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
| DESCRIPTION |
Making healthy taste great.
The largest epicurean magazine in the country, Cooking Light informs and entertains its subscribers with an accessible approach to living a healthy lifestyle. In addition to delicious recipes, Cooking Light shares expert advice on fitness, beauty, travel, cooking, nutrition, home, green living, and other aspects of living well. The magazine uniquely blends its sophisticated approach to food with contemporary coverage on topics such as creating a healthy home environment, active vacations, different forms of exercise, cooking techniques, and beauty.
Demographics/Profile:
|
| Women |
83% |
| Men |
17% |
| College Educated |
67% |
| Homeowner |
79% |
| Median Age |
48 |
| Median Household Income |
$ 71,965 |
| |
|
|
Source:
|
| DTP Subscribers |
92% |
|
General Comments:
Pricing:
|
| Policy: |
Net Name 85% |
| Minimum: |
50,000 |
Run Charge: $8/M |
| |
|
| Terms: |
Payment required 30 days after mail date. Orders cancelled 5 days prior to or after original mail date require payment in full. Orders cancelled before mail date will be subject to a $100 flat fee, $8/M run charges, plus production charges. Mailer will incur extra fees, in addition to normal cancellation charges for names cancelled post merge/purge. |
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
|
| NEXTMARK NUMBER |
231234 |
| MIN NUMBER |
3885 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $18 |
| INCOME |
| $0.00 |
| SELECTIONS |
| 1 MONTH HOTLINE |
$ 16.00/M |
| 3 MONTH HOTLINE |
$ 12.00/M |
| 6 MONTH HOTLINE |
$ 8.00/M |
| CHANGE OF ADDRESS |
$ 12.00/M |
| GENDER |
$ 8.00/M |
| PAID |
$ 8.00/M |
| SCF |
$ 8.00/M |
| SOURCE |
$ 8.00/M |
| STATE |
$ 8.00/M |
| TELEMARKETING |
$ 25.00/M |
| ZIP |
$ 8.00/M |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 45.00/F |
| RUN CHARGE |
$ 8.00/M |
| FTP |
$ 50.00/F |
|
| SOURCE |
| DIRECT MAIL SOLD |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 01/19/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|
