 |
|
| SEGMENTS |
| 77,517 |
|
TOTAL UNIVERSE / BASE RATE |
|
$ 100.00/M |
| 23,834 |
|
12 Month Buyers |
Add |
$ 16.00/M
|
| 5,607 |
|
6 Month Buyers |
Add |
$ 24.00/M
|
| 3,410 |
|
3 Month Buyers |
Add |
$ 28.00/M
|
| |
|
Fundraising Rate - $75/M |
|
|
| |
|
Non-Affinity Catalog Rate - $75/M |
|
|
| |
|
Select charges include a category fee to pull this list. |
|
|
| |
|
**Non-Reciprocal Fee - Add $25/M |
|
|
|
|
NAMES THRU 12/31/2009 |
|
|
|
| DESCRIPTION |
These book buyers have purchased A Passion for Baking - the ultimate guide to baking! Master baker, teacher and award winning food writer Marcy Goldman has spent a lifetime perfecting her simple steps to baking. The book teaches people what to bake, and how to bake it better with over 200 original recipes, 160 mouthwatering, full-color photos, step-by-step instructions, plenty of tips, tricks, and shortcuts. Updated quarterly, selections available include age, income, presence of children, seniors, homeowners, children's age ranges, and various lifestyle selections such as collectible interest, donors, outdoor enthusiasts and pet owners.
|
Demographics/Profile:
|
|
Women
|
82%
|
|
Men
|
10%
|
|
Average Income
|
$40,000-49,000
|
|
|
|
|
Paid
|
92%
|
|
|
Source:
|
|
Direct Mail
|
92%
|
|
Other
|
6%
|
|
Space Ad
|
2%
|
|
General Comments:
**This fee applies to mailers that do not have a list available or will not reciprocate names with Oxmoor House.
|
Pricing:
|
|
Policy:
|
Net Name 85%
|
|
|
Minimum:
|
50,000
|
Run Charge: $8.5/M
|
| |
|
|
Terms:
|
All orders cancelled after the merge will be subject to payment at full rental rates. All cancelled orders will be subject to a $100/L cancellation fee.
|
|
|
|
|
| ID NUMBERS |
| DMI NUMBER |
|
| NEXTMARK NUMBER |
227574 |
| MIN NUMBER |
136049 |
|
| LIST TYPE |
| CONSUMER |
| CURRENCY |
| US DOLLAR |
| GENDER |
|
|
| UNIT OF SALE |
| $29.95 |
| INCOME |
| $49,000.00 |
| SELECTIONS |
| 12 MONTH + CATEGORY |
$ 16.00/M |
| 3 MONTH + CATEGORY |
$ 28.00/M |
| 6 MONTH + CATEGORY |
$ 24.00/M |
| AGE |
$ 16.00/M |
| AGE OF CHILDREN |
$ 16.00/M |
| CANCELLATION FEE |
$ 100.00/F |
| CATEGORY |
$ 16.00/M |
| GENDER/SEX |
$ 8.00/M |
| GEOGRAPHIC |
$ 8.00/M |
| INCOME SELECT |
$ 16.00/M |
| LIFESTYLE SELECT |
$ 16.00/M |
| PAID |
$ 8.00/M |
|
| MATERIAL & PROCESSING |
| EMAIL |
$ 60.00/F |
| FTP |
$ 50.00/F |
|
| SOURCE |
| SEE BELOW IN DESCRIPTION |
| MINIMUM ORDER REQUIREMENTS |
| NAMES: 10,000 |
| NET NAME POLICY |
| 85% + $8.5/M RUNNING CHARGE ON 50,000 MINIMUM |
| CARD UPDATED |
| 01/29/2010 |
| UPDATE CYCLE |
| MONTHLY |
| NEXT UPDATE |
| |
|
|
