Mason Companies Enhanced Masterfile

SEGMENTS
2,272,188   TOTAL UNIVERSE / BASE RATE $ 105.00/M
139,569   1 Month Buyers Add $ 25.00/M
468,979   3 Month Buyers Add $ 20.00/M
836,988   6 Month Buyers Add $ 15.00/M
1,403,595   12 Month Buyers Add $ 10.00/M
239,111   12 Month Health Contributor Add $ 26.00/M
36,306   12 Month Political Contributor Add $ 26.00/M
50,436   12 Month Religious Contributor Add $ 26.00/M
168,991   12 Month Environmental Contributor Add $ 26.00/M
38,008   12 Month Spanish Add $ 26.00/M
40,628   12 Month Jewish Add $ 26.00/M
113,234   12 Month African American Add $ 26.00/M
77,544   12 Month Hispanic Add $ 26.00/M
264,239   12 Month Health Diet Add $ 26.00/M
490,513   12 Month Health Fitness Add $ 26.00/M
160,341   12 Month Bible Add $ 26.00/M
330,340   12 Month Wildlife Add $ 26.00/M
274,727   12 Month Collectibles Add $ 26.00/M
615,666   12 Month Cooking Add $ 26.00/M
59,003   12 Month Crafts Knit Add $ 26.00/M
960,910   12 Month Adult Age 50+ Add $ 26.00/M
619,326   12 Month Adult Age 65+ Add $ 26.00/M
118,421   12 Month Child Age 0-5 Add $ 26.00/M
106,844   12 Month Child Age 6-11 Add $ 26.00/M
  Fundraisers/Publishers (recency fees do not apply) $ 65.00/M
  Food Mailers (recency fees do not apply) $ 75.00/M
  ***** Rental File Only *****
  NAMES THRU 01/01/2010
DESCRIPTION

The largest direct marketer of shoes in the world, Mason Companies reaches all footwear markets through several well known catalogs which have been combined, deduped and enhanced. For over 100 years, Mason Shoe has been the premier source of quality footwear, especially for large and hard-to-find sizes. Mason currently sells more than 500 styles for men and women and continues to grow its customer base. Styles complete any outfit and match every lifestyle. From current trends to classic styling, Mason Companies is a leading source for name brand dress, casual, athletic and outdoor footwear.

 

Titles Included in the Masterfile:

Auditions, B.A. Mason, E.T. Wright, K. Jordan, Maryland Square, Mason Easy Pay, Massey's Credit, Shoemall.com, Wissota Trader

 

Product Selects

Casual, Dress, Work, Athletic, Outdoor, Slipper, Western, Width & Size

 

Lifestyle Selects

Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnic, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife

 

Demographics/Profile                Source

Average HH Income    $50,000    Direct Mail Sold

Average Age                      55

Men                                  20%    Minimum Order

Women                             70%    7,500

 

General Comments

Telemarketing is not allowed

Reuse is allowed (1,000 minimum order).

Sample mail piece is required for approval

***** Rental file only *****

 

Pricing

Policy:       Net Name 85%             Run Charge:

Minimum:  50,000                            $10/M

 

Terms:  Payment due 30 days after mail date.  Prepayment required for first time mailers.

 

Cancellations are subject to a cancellation fee plus running charges and selection at full rate.  Orders cancelled 15 days prior to mail date/merge, payment due in full.  Cancellations must be received in writing 15 days prior to the mail date/merge.

 

 

 

ID NUMBERS
 DMI NUMBER 18217
 NEXTMARK NUMBER 218941
 MIN NUMBER 74090
LIST TYPE
 CONSUMER 
CURRENCY
 US DOLLAR
GENDER
 MALE  20%
 FEMALE  70%
UNIT OF SALE
 $95
INCOME
 $50,000.00
SELECTIONS
 $100+ BUYERS $ 21.00/M
 $50+ BUYERS $ 11.00/M
 $75+ BUYERS $ 16.00/M
 12 MONTH HOTLINE $ 10.00/M
 3 MONTH HOTLINE $ 20.00/M
 6 MONTH HOTLINE $ 15.00/M
 AGE $ 16.00/M
 AGE OF CHILDREN $ 16.00/M
 AVG. / LAST PURCH. $ $ 15.00/M
 CREDIT PROGRAM $ 10.00/M
 GENDER/SEX $ 8.00/M
 GEO SELECT $ 8.00/M
 HOTLINE $ 25.00/M
 INCOME SELECT $ 11.00/M
 LIFESTYLE SELECT $ 16.00/M
 MULTI BUYERS $ 6.00/M
 PRODUCT $ 20.00/M
MATERIAL & PROCESSING
 EMAIL $ 56.00/F
 FTP POSTING TO DONNELLEY SITE ONLY! $ 56.00/F
SOURCE
 CATALOG
MINIMUM ORDER REQUIREMENTS
 NAMES: 5,000
NET NAME POLICY
 85% + $10/M RUNNING CHARGE ON 50,000 MINIMUM
CARD UPDATED
 01/15/2010
UPDATE CYCLE
 MONTHLY
NEXT UPDATE
 02/15/2010
CONTACTS
Account Supervisor: Tiffany Ayres (845) 732-7046
Send Orders To: NY Incoming Orders (845) 732-7295
Account Director: Debbie Zetwick (561) 881-1663
Mailing Lists powered by NextMark