Abercrombie & Fitch Z-24 Enhanced (AFDST 452)

SEGMENTS
799,368   TOTAL UNIVERSE / BASE RATE $ 110.00/M
133,664   1 Month Buyers $ 130.00/M
222,735   3 Month Buyers $ 125.00/M
311,116   6 Month Buyers $ 120.00/M
540,161   12 Month Buyers $ 115.00/M
788,368   24 Month Buyers $ 110.00/M
  Fundraisers/Publishers $ 65.00/M
  Food Mailers $ 75.00/M
  ** Rental Only File **
  NAMES THRU 01/11/2010
DESCRIPTION

Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for the 18-22 year old active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.

DEMOGRAPHIC PROFILE:
Although marketed toward 18-22 year olds, buyers have an average age of age 19-35. 66% female, 22% male

Test with your offers of: apparel, fashion accessories & jewelry, gift/consumer electronics, publications, credit card/financial, fundraising/membership, children's, health/personal care and general merchandise.

Visit the website at: www.abercrombie.com

As a participant in the Z-24 cooperative database, the Abercrombie & Fitch list is enhanced with Z-24 catalog, Experian demographic and Circbase subscriber data for increased targeting of this responsive file. The Z-24 enhanced selection fee of $15/M includes any or all of the following: Recency, Gender, $ Amounts, Product Type (single or multiple) and one Demographic (Household Income, Exact Age or Presence of Children with Gender). Additional demographic selections available for $5/M. For Presence of Children selections that include ages 0-3, there is an additional charge of $15/M on top of the $15/M Z-24 selection fee. Call for a listing of Z-24 product categories.

ID NUMBERS
 DMI NUMBER 202259
 NEXTMARK NUMBER 202259
 MIN NUMBER 133930
LIST TYPE
 CONSUMER 
CURRENCY
 US DOLLAR
GENDER
 MALE  27%
 FEMALE  55%
UNIT OF SALE
 $75
INCOME
 $67,000.00
SELECTIONS
 ADDITIONAL DEMOGRAPHIC SELECT $ 6.00/M
 INTERNET BUYERS @ POSTAL ADDRESS
 PRESENCE OF CHILDREN 0-3 $ 15.00/M
 SCF $ 7.00/M
 STATE $ 7.00/M
 Z-24 ENHANCEMENT FEE $ 15.00/M
 ZIP $ 7.00/M
MATERIAL & PROCESSING
 EMAIL $ 59.00/F
 KEYING $ 3.00/M
 MAG TAPE $ 29.00/F
 P/S LABELS $ 8.50/M
SOURCE
 100% DIRECT MAIL
MINIMUM ORDER REQUIREMENTS
 NAMES: 5,000
NET NAME POLICY
 0% + /M RUNNING CHARGE ON 0 MINIMUM
CARD UPDATED
 01/18/2010
UPDATE CYCLE
 MONTHLY
NEXT UPDATE
 02/15/2010
CONTACTS
Account Supervisor: Teri McKvian (845) 732-7039
Send Orders To: NY Incoming Orders (845) 732-7295
Account Director: Debbie Zetwick (561) 881-1663
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