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BrylaneHome Lifestyles Group Universe File

SEGMENTS
583,783   TOTAL UNIVERSE / BASE RATE $ 105.00/M
62,824   30 Day Buyers Add $ 24.00/M
196,854   3 Month Buyers Add $ 19.00/M
347,407   6 Month Buyers Add $ 14.00/M
583,783   12 Month Buyers Add $ 11.00/M
  Fundraising Base Rate $65/M
  Publishing Base Rate $65/M
  Food Base Rate $75/M
  Non-Competitive Mailers $85/M
  NAMES THRU 01/31/2010
DESCRIPTION

Reach this large universe of combined, unduplicated buyers from the Redcats USA home and gift titles of BrylaneHome and BrylaneHome Kitchen. This universe file is highly selectable by dollar, recency, product, change of address, credit card, internet, multi buyers, catalog requestors, gender and geography. This list is ideal for regional, home, gift, magazine, fundraising, insurance, credit card, kids and membership offers.

 

  30
Day
3
Month
6
Month
12
Month
$100+ Buyers  8,531 29,426 52,454 90,606
$150+ Buyers 2,535 8,771 16,074 28,186
$50+ Buyers 33,971 111,185 192,596 322,544
$75+ Buyers 17,454 58,709 102,924 175,397
         
Source: 
Direct Mail Sold 100%


 

****Non Competitive Pricing****

$85/M all inclusive base rate for non-competitive catalogers in 2009. Enhanced fees do apply.


General Comments:
Product Selects include:
Bedding
Juvenile
Home Accents
Cookware/Tabletop
Kitchen
Storage/Cleaning

Additional Selects:
Change of Address
Multi Buyers
Requestors

A sample mailing piece is required for approval.
Dollar is kept average purchase. Last Purchase is selectable.
Credit card is selectable by In-House Credit or Bank Card.

Pricing: 
Policy:  Net Name 85%
Minimum:  50,000 Run Charge: $8/M
  Net names are against the merge.
Terms:  All cancelled orders will be subject to a cancellation fee,.
Payment due 30 days from mail date.
Exchanges are kept at gross quantity shipped.


 

ID NUMBERS
 DMI NUMBER 13990
 NEXTMARK NUMBER 163651
 MIN NUMBER 113989
LIST TYPE
 CONSUMER 
CURRENCY
 US DOLLAR
GENDER
 MALE  %
 FEMALE  %
UNIT OF SALE
 $75
INCOME
 $0.00
SELECTIONS
 $100 $ 34.00/M
 $150 $ 39.00/M
 $50 $ 22.00/M
 $75 $ 29.00/M
 12 MONTH HOTLINE $ 11.00/M
 3 MONTH HOTLINE $ 19.00/M
 30 DAY $ 24.00/M
 6 MONTH HOTLINE $ 14.00/M
 BANK CARD $ 16.00/M
 CHANGE OF ADDRESS $ 12.00/M
 CANCELLATION FEE $ 100.00/F
 CREDIT CARD $ 12.00/M
 GENDER/SEX $ 8.00/M
 IN-HOUSE CREDIT $ 16.00/M
 INTERNET $ 20.00/M
 LAST PURCHASE $ 12.00/M
 MULTI BUYERS $ 12.00/M
 PRODUCT $ 18.00/M
 RUNNING CHARGE $ 8.00/M
 STATE/ZIP/SCF $ 8.00/M
MATERIAL & PROCESSING
 CARTRIDGE $ 30.00/F
 EMAIL $ 34.00/F
SOURCE
 SEE BELOW IN DESCRIPTION
MINIMUM ORDER REQUIREMENTS
 NAMES: 10,000
NET NAME POLICY
 85% + $8/M RUNNING CHARGE ON 50,000 MINIMUM
CARD UPDATED
 02/10/2010
UPDATE CYCLE
 MONTHLY
NEXT UPDATE
 03/08/2010
CONTACTS
Send Orders To: Incoming Orders NH (402) 836-5100
Order/Count/Shipping Contact: Jennifer Plourde (402) 836-5135
Account Manager: Audrey Wallis (402) 836-5109
Order/Count/Shipping Back-up: Nicole Wheeler (402) 836-5169


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