The Atlantic Enhanced Database provides mailers with further selectivity to reach specific targets and identify potential prospects. With this database, mailers can target key lifestyle and interest segments such as travel, home decor, apparel, gift givers, gardening, credit card holders, gourmet cooking, sports interest, book interest, outdoor, wildlife and health. Donors to charitable causes are also available.
The Atlantic subscriber is curious, intelligent, politically engaged and financially secure. They are perfect prospects for: books, self improvement, investments, travel, newsletters, magazines, gifts, apparel, membership and fundraising appeals.
This file is overlaid with enhancements to provide mailers with demographic information, lifestyle and interest selects that are scored with RFM data to provide the highest ranking segments for optimal results. These r-Value scores are based on known transactional data taking into account recency of purchase, frequency, and amount spent with each product market.
| Demographics/Profile: |
| Women |
34% |
| Men |
51% |
| Homeowners |
76% |
| College Educated |
96% |
| Married |
68% |
| Median Age |
49 |
| Median Household Income |
$ 107,973 |
| Professional/Managerial |
60% |
| Average Net Worth |
$ 321,000 |
File updates quarterly.
Net Name Policy: 85% on 50,000 name minimum with $9.50/M run charges.
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