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Abercrombie & Fitch Retail Buyers

SEGMENTS
420,845   TOTAL UNIVERSE / BASE RATE $ 95.00/M
3,247   1 Month Buyers $ 115.00/M
5,957   3 Month Buyers $ 110.00/M
127,596   6 Month Buyers $ 105.00/M
346,130   12 Month Buyers $ 100.00/M
420,845   24 Month Buyers $ 95.00/M
  Fundraisers/Publishers $ 65.00/M
  Food Mailers $ 75.00/M
  **Rental Only File**
  NAMES THRU 01/11/2010
DESCRIPTION

Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for the 18-22 year old active campus lifestyle.

Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.

 

Recency 50+ 75+ 100+ Total
03 MONTHS 5,507 5,136 4,784 5,957
06 MONTHS 118,597 111,752 105,761 105,761
12 MONTHS 320,068 299,928 282,712 346,130

 

DEMOGRAPHIC PROFILE:
Although marketed toward the 18-22 age group, buyers have an average age of 19-35. 66% female, 22% male

Test with your offers of: apparel, fashion accessories & jewelry, gift/consumer electronics, publications, credit card/financial, fundraising/membership, children's, health/personal care & general merchandise.

Visit the website at: www.abercrombie.com
 

ID NUMBERS
 DMI NUMBER 64539
 NEXTMARK NUMBER 148119
 MIN NUMBER 99831
LIST TYPE
 CONSUMER 
CURRENCY
 US DOLLAR
GENDER
 MALE  22%
 FEMALE  62%
UNIT OF SALE
 $75
INCOME
 $67,000.00
SELECTIONS
 $100+ BUYERS $ 30.00/M
 $150+ BUYERS $ 35.00/M
 $25+ BUYERS $ 10.00/M
 $50+ BUYERS $ 20.00/M
 $75+ BUYERS $ 25.00/M
 GENDER/SEX $ 7.00/M
 LAST / AVERAGE PURCHASE DOLLAR $ 15.00/M
 MULTI BUYERS $ 10.00/M
 SCF $ 7.00/M
 STATE $ 7.00/M
 ZIP $ 7.00/M
MATERIAL & PROCESSING
 EMAIL $ 59.00/F
 NTH NAME
SOURCE
 RETAIL BUYERS
MINIMUM ORDER REQUIREMENTS
 NAMES: 5,000
NET NAME POLICY
 0% + /M RUNNING CHARGE ON 0 MINIMUM
CARD UPDATED
 01/18/2010
UPDATE CYCLE
 MONTHLY
NEXT UPDATE
 02/15/2010
CONTACTS
Account Supervisor: Teri McKvian (845) 732-7039
Send Orders To: NY Incoming Orders (845) 732-7295
Account Director: Debbie Zetwick (561) 881-1663
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