The BrylaneHome catalog, part of the highly regarded Redcats, USA, was created to allow consumers to decorate with today's latest styles, colors and designs at year 'round white sale pricing. Known as "America's White Sale Catalog", BrylaneHome offers premium quality merchandise inclusive of bed linens, children's products, dinnerware, slip covers, window decor, lamps and decorative accent pieces.
| |
30
Day |
3
Month |
6
Month |
12
Month |
| $100+ Buyers |
8,693 |
29,631 |
51,819 |
88,630 |
| $150+ Buyers |
2,906 |
9,988 |
17,685 |
30,608 |
| $50+ Buyers |
29,156 |
95,051 |
164,866 |
275,560 |
| $75+ Buyers |
16,283 |
54,230 |
94,847 |
160,523 |
| |
|
|
|
|
Demographics/Profile:
|
| Women |
98% |
| Average Income |
$ 50,000 |
| Average Age |
47 |
|
Source:
|
| Direct Mail Sold |
100% |
|
General Comments:
Product Selects Include:
Bedding
Juvenile
Home Accents
Cookware/Tabletop
Additional Selects:
Change of Address
Multi-Buyers
A sample mailing piece is required for approval
Dollar is kept average purchase.
Credit card is selectable by Inhouse or Bank.
Pricing:
|
| Policy: |
Net Name 85% |
| Minimum: |
50,000 |
Run Charge: $8/M |
| |
Net names are against the merge.
|
| Terms: |
Orders cancelled after mail date must be paid in full.
|
|