Since 1925 Haband has been providing America with quality men's and women's apparel and accessories, plus house wares, gifts, gadgets and general merchandise products all at excellent prices. Best known for their space ads in newspapers and other publications, Haband mails an envelope package and catalogs stuffed with lots of great offers for everyone throughout the year. On a quarterly basis, these responsive buyers are overlayed with extensive demographic and lifestyle information. This provides an extraordinary opportunity to target specific markets with a large universe of names.
Demographic Profile:
NEW DOMESTICS SELECT NOW AVAILABLE!!
3 Month Domestics 110,000
12 Month Domestics 450,000
Mature (ages 50+), Average income $35K+, mostly married, homeowners
DQI Overlay Enhancements:$12/M
Now with Better Coverage! Large Counts, More Select! Beauty/Health, Bible/Inspirational, Donors and Contributors to specific types of causes, Finance, Gardening, Cooks/Gourmet, Ethnic, Hispanic, Outdoors/Sports, Single vs Multi Family Dwelling, Pet Owners, Readers of Books/Magazines, Travel, Internet, Wildlife and more!
This new and improvement overlay on the Haband file will prove to be even more responsive to offers for fundraising appeals, publishing, insurance and financial offers, general merchandise, personal care and health, house wares, gifts, fashion and accessories.
Visit our website: www.haband.com
10% Commission To Recognized Brokers
Enhanced file updates quarterly.
Regular file updates monthly.
See Haband Masterfile data card.
| Recency |
Total |
| 03 MONTHS |
807,763 |
| 03 MONTHS OVERLAY BEAUTY/HEALTH |
271,712 |
| 03 MONTHS OVERLAY BIBLE/INSPIRATIONAL |
139,238 |
| 03 MONTHS OVERLAY BOOKS/ MAGAZINES |
0 |
| 03 MONTHS OVERLAY BUSINESS/HOME OFFICE |
80,785 |
| 03 MONTHS OVERLAY COLLECTIBLES |
170,740 |
| 03 MONTHS OVERLAY COOKING/GOURMET |
272,724 |
| 03 MONTHS OVERLAY CRAFTS (KNIT, NEEDLEPOINT, QUILT, SEWING - ETC.) |
207,852 |
| 03 MONTHS OVERLAY CULTURE (ARTS/EVENTS) |
120,956 |
| 03 MONTHS OVERLAY DONORS |
308,990 |
| 03 MONTHS OVERLAY ETHNIC: HISPANIC |
30,978 |
| 03 MONTHS OVERLAY FINANCE (PERSONAL) |
229,136 |
| 03 MONTHS OVERLAY GARDENING |
153,555 |
| 03 MONTHS OVERLAY GIFT GIVERS |
59,591 |
| 03 MONTHS OVERLAY HISTORY (ALL HISTORY, AMERICAN HIST) |
55,881 |
| 03 MONTHS OVERLAY HOBBIES (DO IT YOURSELF) |
232,810 |
| 03 MONTHS OVERLAY INTERNET / INTERNET ACCESS |
368,715 |
| 03 MONTHS OVERLAY OUTDOOR (CAMPING, FISHING, HUNTING) |
93,767 |
| 03 MONTHS OVERLAY PETS (DOGS, CATS, ANY PET) |
171,435 |
| 03 MONTHS OVERLAY TRAVEL (CRUISE, RV, US) |
183,196 |
| 03 MONTHS OVERLAY WILDLIFE |
117,718 |
| 03 MONTHS: BUYERS AGE 25 - 29 |
1,634 |
| 03 MONTHS: BUYERS AGE 30 - 39 |
9,761 |
| 03 MONTHS: BUYERS AGE 40 - 49 |
28,102 |
| 03 MONTHS: BUYERS AGE 50 - 59 |
68,275 |
| 03 MONTHS: BUYERS AGE 60+ |
652,651 |
| 06 MONTHS |
1,287,393 |
| 12 MONTHS |
1,850,827 |
| 12 MONTHS CAT OWNER |
229,042 |
| 12 MONTHS CHILDREN BY AGE 12 - 17 |
64,658 |
| 12 MONTHS CHILDREN BY AGE 6 - 11 |
36,241 |
| 12 MONTHS CHILDREN BY AGE 0-5 |
55,586 |
| 12 MONTHS COMPUTER OWNERS - ANY TYPE |
316,684 |
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